Hey, we're Naked Hero and we play with peanuts.
Peanut Butter is our love language.
Our co-founder Sejin went through more jars than Kraft.
She poured, drizzled and spooned PB onto anything and everything — until she couldn’t.
Working as a personal trainer for over 8 years, Sejin experienced first hand the toxicity shrouding the health and fitness industry, particularly for women. This prescribed idea of ‘health’ was one-size, one weight and one shape.
Succumbing to this pressure, Sejin threw out the PB, alongside a whole lot of self love. Her love of food, fun and enjoyment became increasingly restricted in the name of ‘health.’
After nearly a decade of this, Sejin realised something needed to change. Although she changed her mindset and embraced a renewed appreciation for her body, she became unstuck when she turned back to the tubs of PB. She wanted it all, to eat unlimited PB and still work towards her fitness goals. She’s a millennial, duh.
After sharing her story with her sister Vas, the two decided to take matters into their own hands, creating food that encouraged others to create their own narrative of health, free from restrictions and guilt.
Enter: Naked Hero.
For all the movers and shakers who want to do things differently, this is finally your cue to go nuts.
Our powdered peanut butter is simple, clean and 100% natural (some might even call it a superpowder). A PB for your PB.
Just like our nuts, we believe BS is best roasted and crushed.
We believe the image of ‘health’ needed a makeover. Naked Hero exists to do just that, removing the boundaries, BS and expectations of what health should look and feel like.
Let’s renew what it means to nourish ourselves, from the inside out.
Let’s let go of restrictions, be kind to our bodies.
Let’s take life by the big spoon.
Because who in their right mind only wants one serve of peanut butter? (No-one).